Project "Laika.bg"
Services:
- Web Design
- Web Development
Client:
Laika.bg is an online store that gathers unique Bulgarian products. What makes this project different from all other stores on the web is that people behind Laika.bg pay great attention on the quality of the presented products. They personally review and test each one of them before they start selling it. How cool is that?
Need:
The Laika.bg project was started back in 2012. Two years later, Mitko and Roni contacted us because they needed a fresh and improved presentation of their online store.
Also, Laika.bg needed a software upgrade to continue its flawless work.
Approach:
Our work stared with the software upgrade to make sure we won't bump into unexpected issues once we start working on the design. After that we focused on the better presentation, promotion and up-selling of the products. We aimed for:
- more user-friendly and minimalist design
- more space for product images
- bigger call to action buttons
- improved filter system for easier product selection
- better presentation of discounted and selected products
Our client preferred black and white colors to differentiate from the competition. We agreed on the idea quickly because that was the best way to put more accent on the products. We also played with the typefaces for more expressive and distinctive presentation.
In addition, we implemented few more payment and delivery options to further improve the user experience and website sales.
